Hipster, Inc., the start-up that got 14,000 user sign-ups in two weeks based on a name, a single-page website, and teaser: “Want to be a hipster? Early invitations available” is ironically offering PBR, skinny jeans and $10,000 in cash to juice applications and referrals. But we still don’t really know what it is. From the job listing: ”Hipster is building a fun way to uncover the vast amount of information about real-world locations that isn’t yet available online. Based in SOMA, San Francisco, and founded in 2010 by Doug Ludlow, Ethan Czahor, and Steffen Hoffman, Hipster is tackling a really large problem in a really large market in a really unique way.” Okay!
Hipster was one of the first start-ups to famously recruit an insane number of users without giving any clue as to what it does (fork.ly being the first). The viral splash page–a single page, big photo, vague teaser, and incentive to pass the link on in order to earn earlier access–became a phenomenon, inspiring some Philly hackers to create LaunchRock, an automated viral splash page generator that led to a deluge of the things. LaunchRock built at a weekend hackathon and subsequently raised money.
When it launched, Hipster made headlines in the Washington Post, Portfolio.com and Hipster Runoff based on its name alone. Perhaps it can recruit Ruby engineers the same way. They’re a faddish bunch, no?
Hipster, backed by 500Startups, Google Ventures, Lerer Ventures, Kapor Capital and others, whose true domain is currently occupied by Virtual Hipster, Providing Northern Nevada with Internet and Telecommunications Service Since 1997, for which Betabeat could not turn up any directory information. The job listing, which has replaced the splash page, has more than 3,000 Facebook likes.