Old Dog

Hearst’s iPad Head Girl Explained

ipad head girl 1 Hearsts iPad Head Girl ExplainedLast week the lunch crowd at Bryant Park were treated to a bizarre vision: a pretty girl in an orange dress . . . with a four iPads affixed to a helmet of sorts on her head. The screen of each iPad displayed the respective part of her head–front, back, left side, right side–as though it were moving in real-time.  The effect was arresting. As it turned out, it was a promotion for Heart’s new Cosmo For Guys iPad app. Perhaps they picked Bryant Park to scare the competition? After all that’s awwwwwfully close to Conde Nast headquarters at 4 Times Square.

In any case, The Unofficial Apple Weblog (TUAW) has an interesting video about how the helmet was made. The campaign was created by a local ad firm, Thinkmodo, but Clockwork Apple was responsible for the “helmet/head.” They created the illusion by recording individual videos of each side of the model walking through Bryant Park beforehand then displaying them on the iPad screens.

Follow Nitasha Tiku on Twitter or via RSS. ntiku@observer.com