Today the betaworks announced it had acquired Twitterfeed, which currently has almost 4 million users exporting their RSS feeds to Twitter and Facebook, and was already a close partner of the betaworks. The acquistion will simply deepen the integration between the two, explain Peter Stern, who became bit.ly CEO back in May.

"The publishing workflow provided by Twitterfeed constitutes a core part of the bitly ecosystem. Along with other products (such as SocialFlow and dlvr.it) that use bitly to share content and track engagement, Twitterfeed is both creating and consuming gobs of bitly data every day. Twitterfeed had over a million active users last month, and we look forward to empowering them with even more actionable insight from bitly data. We also look forward to bringing the enhanced sharing functionality of Twitterfeed directly to bitly.com, making it easier than ever to collect, organize, shorten and share links."