Google’s surprise purchase of Motorola led a lot of pundits to declare that the window was now open for Microsoft and RIM. They could forge partnerships with some of the manufacturers and carriers who would be wary of allying with a Google that was planning to build its own phone. But the raw data paints a grim picture for the also-rans in the smartphone world.
John Paczkowski at All Things D posted this chart from NPD showing the change in market share when it comes to the smartphones consumers are buying. Android has solidified a massive lead with 52 percent of the market, up from 33 percent this time last year. Apple is the clear second place with 29 percent, up from 22 percent in 2010. Blackberry saw its share dip from 28 percent to just 11 percent. And poor Microsoft saw its last place gap widen, as it fell from 0 percent to just four percent.
The way NPD sees it, Google’s acquisition of Motorola means it is poised to grab a large chunk of the smartphone market for itself on both the software and hardware side. And it’s partners don’t have the leverage to do much about it. “Google’s acquisition of Motorola shifts the balance of power in the handset-patent conflict between Google and its operating system competitors,” said Ross Rubin, executive director of industry analysis for NPD. “Android’s momentum has made for a large pie that is attractive to Motorola’s Android rivals, even if they must compete with their operating system developer.”
It’s Google’s world, we’re just living in it.
P.S. Don’t be evil.