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	<title>Betabeat &#187; American Express Launches &#8216;I Will Volunteer,&#8217; a 9/11 Facebook App </title>
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		<title>Betabeat &#187; American Express Launches &#8216;I Will Volunteer,&#8217; a 9/11 Facebook App </title>
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		<title>American Express Launches &#8216;I Will Volunteer,&#8217; a 9/11 Facebook App</title>

		<comments>http://betabeat.com/2011/08/american-express-launches-i-will-volunteer-a-911-facebook-app/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 10:48:18 -0400</pubDate>
					<link>http://betabeat.com/2011/08/american-express-launches-i-will-volunteer-a-911-facebook-app/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=15301</guid>
		<description><![CDATA[<p><img class="alignleft size-medium wp-image-15305" title="Screen-shot-2011-08-23-at-8.30.37-AM-520x473" src="http://nyobetabeat.files.wordpress.com/2011/08/screen-shot-2011-08-23-at-8-30-37-am-520x4731.png?w=300&h=272" alt="" width="300" height="272" />Non-profit organizations like HandsOn Network and MyGoodDeed are leading a "Day of Service and Remembrace" for the upcoming tenth anniversary of 9/11. In support, American Express launched a Facebook application today called <a href="http://www.facebook.com/americanexpress?sk=app_162670713808086">"I Will Volunteer"</a> to reach out to its more than 2 million Facebook fans. (A credit card company has a couple million fans? Somebody's working their social media strat right.)</p>
<p>HandsOn Network is powering the app, which lets users access a searchable 9/11 Day database to sign up for nearby volunteering activities and share it with friends to encourage more people to volunteer. According to <a href="http://thenextweb.com/facebook/2011/08/23/american-expresses-launches-facebook-app-for-911-volunteers/?">The Next Web</a>, current opportunities include revitalizing schools on the Lower East Side as well as programs around the country, such as turning an abandoned airport hanger in L.A. into a community center. <!--more--></p>
<p>Before you get that pit in your stomach (at least if you're as cynical as Betabeat) thinking about corporate co-opting of what will be a particularly emotional anniversary for the city, this issue has long been close to American Express, which lost eleven employees on 9/11 in its offices across the Trade Center site. In addition to its $10 million contribution to the 9/11 Memorial and Museum, the company has supported many other initiatives to rebuild Lower Manhattan.</p>
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		<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-15305" title="Screen-shot-2011-08-23-at-8.30.37-AM-520x473" src="http://nyobetabeat.files.wordpress.com/2011/08/screen-shot-2011-08-23-at-8-30-37-am-520x4731.png?w=300&h=272" alt="" width="300" height="272" />Non-profit organizations like HandsOn Network and MyGoodDeed are leading a "Day of Service and Remembrace" for the upcoming tenth anniversary of 9/11. In support, American Express launched a Facebook application today called <a href="http://www.facebook.com/americanexpress?sk=app_162670713808086">"I Will Volunteer"</a> to reach out to its more than 2 million Facebook fans. (A credit card company has a couple million fans? Somebody's working their social media strat right.)</p>
<p>HandsOn Network is powering the app, which lets users access a searchable 9/11 Day database to sign up for nearby volunteering activities and share it with friends to encourage more people to volunteer. According to <a href="http://thenextweb.com/facebook/2011/08/23/american-expresses-launches-facebook-app-for-911-volunteers/?">The Next Web</a>, current opportunities include revitalizing schools on the Lower East Side as well as programs around the country, such as turning an abandoned airport hanger in L.A. into a community center. <!--more--></p>
<p>Before you get that pit in your stomach (at least if you're as cynical as Betabeat) thinking about corporate co-opting of what will be a particularly emotional anniversary for the city, this issue has long been close to American Express, which lost eleven employees on 9/11 in its offices across the Trade Center site. In addition to its $10 million contribution to the 9/11 Memorial and Museum, the company has supported many other initiatives to rebuild Lower Manhattan.</p>
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