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	<title>Betabeat &#187; 6 Percent of Online News Readers &#8216;Always&#8217; Comment on Stories, Compared to 37 Percent Who &#8216;Never&#8217; Do</title>
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		<title>Betabeat &#187; 6 Percent of Online News Readers &#8216;Always&#8217; Comment on Stories, Compared to 37 Percent Who &#8216;Never&#8217; Do</title>
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		<title>6 Percent of Online News Readers &#8216;Always&#8217; Comment on Stories, Compared to 37 Percent Who &#8216;Never&#8217; Do</title>

		<comments>http://betabeat.com/2011/08/6-of-online-news-readers-always-comment-on-stories-compared-to-37-who-never-do/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 09:27:10 -0400</pubDate>
					<link>http://betabeat.com/2011/08/6-of-online-news-readers-always-comment-on-stories-compared-to-37-who-never-do/</link>
			<dc:creator>Adrianne Jeffries</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=15293</guid>
		<description><![CDATA[<p><div id="attachment_15296" class="wp-caption alignleft" style="width: 360px"><img class="size-full wp-image-15296" title="newspaper breakfast table" src="http://nyobetabeat.files.wordpress.com/2011/08/newspaper-breakfast-table.jpg" alt="" width="350" height="261" /><p class="wp-caption-text">"I have an opinion about this."</p></div></p>
<p>And they keep the Huffington Post alive. With engagement being the future of news publishing and all that, <a href="http://adage.com/article/adagestat/63-readers-care-site-comments/229341/">Ad Age</a> surveyed 1,003 households on their attitudes toward commenting on news stories. Of all those surveyed, six percent said they "always" comment on a news story, compared to 37 percent who say they "never" do. <!--more--></p>
<p>That's compared to nine percent who said 'often,' 20 percent "sometimes," and 28 percent "rarely."</p>
<p>Looks like commenting is still uncool, though we bet more than a few of those readers made remarks on Twitter or at the breakfast table. But <em>commenting </em>commenting is on its way up, AdAge speculates:</p>
<blockquote><p>Younger millennials (18- to 24-year olds) are three times as likely as those 55 and older to say that engagement tools will make them more likely to visit a site.</p></blockquote>
<p>Of the 25 to 24-year old age bracket, 10 percent say they always leave comments. We're imagining a future where commenting is the norm rather than the exception--perhaps in 2040, sometime after Facebook makes us forget how to dislike things.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_15296" class="wp-caption alignleft" style="width: 360px"><img class="size-full wp-image-15296" title="newspaper breakfast table" src="http://nyobetabeat.files.wordpress.com/2011/08/newspaper-breakfast-table.jpg" alt="" width="350" height="261" /><p class="wp-caption-text">"I have an opinion about this."</p></div></p>
<p>And they keep the Huffington Post alive. With engagement being the future of news publishing and all that, <a href="http://adage.com/article/adagestat/63-readers-care-site-comments/229341/">Ad Age</a> surveyed 1,003 households on their attitudes toward commenting on news stories. Of all those surveyed, six percent said they "always" comment on a news story, compared to 37 percent who say they "never" do. <!--more--></p>
<p>That's compared to nine percent who said 'often,' 20 percent "sometimes," and 28 percent "rarely."</p>
<p>Looks like commenting is still uncool, though we bet more than a few of those readers made remarks on Twitter or at the breakfast table. But <em>commenting </em>commenting is on its way up, AdAge speculates:</p>
<blockquote><p>Younger millennials (18- to 24-year olds) are three times as likely as those 55 and older to say that engagement tools will make them more likely to visit a site.</p></blockquote>
<p>Of the 25 to 24-year old age bracket, 10 percent say they always leave comments. We're imagining a future where commenting is the norm rather than the exception--perhaps in 2040, sometime after Facebook makes us forget how to dislike things.</p>
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			<media:title type="html">jhanasobserver</media:title>
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