Ad-Tech

Twitter-Powered Billboard In Soho Moves in Real-Time According to Your Tweets

pudding face billboard Twitter Powered Billboard In Soho Moves in Real Time According to Your Tweets The online is moving offline, didn’t you hear? Yesterday, the creative types at Crispin Porter + Bogusky installed a billboard at West Broadway and Grand in Soho that works like a real-world complement to its JELL-O Pudding Face website. Online, the site’s “mood-meter” tracks tweets, purporting to have created “the most accurate gauge of America’s moods ever.” If the nation starts seeming down in the 140-character dumps, JELL-O gives away pudding to make it feel better. The larger-than-life face on the billboard in Soho likewise smiles or frowns depending on the national mood (as interpreted by Twitter), offering the same pudding pick-me-up for the blues. Our only problem: Why wasn’t the face Bill Cosby’s? 

You can watch a video of the billboard in motion here.  Or fall down the Cosby sweater rabbit hole below:

Follow Nitasha Tiku on Twitter or via RSS. ntiku@observer.com

Comments

  1. Anonymous says:

    Right back atcha http://www.youtube.com/watch?v=929sn1qMCcM (1:15 if you’re impatient)