In the world of Turntable.fm, his name is legend. “WOOOOOOO” cries the crowd, heads bobbing, approval meter tipping towards Awesome. “There are all sorts of rumors flying around on TT that I’m dating Sasha Grey, that I’m one of the members of Swedish House Mafia and that I’m a DJ in real life.” He denies nothing, preferring to let the mystery build and the music speak for itself.
With nearly 9000 points and almost 1000 fans, Woooooo is the most liked and the most followed DJ on Turntable.fm. He was an early user of the service and established a room, DJ Woooooo’s, where he sets the vibe. He’s happy to give noobs a chance to rock the decks, but not afraid to boot DJs who aren’t moving the crowd or keeping with the playlist. “You want to be me? You have to have your own room. DJ Wooooo is a brand.”
Woooooo is a classically trained pianist, but it was travelling in Milan a few years ago that he fell in love with House music. “As far as song selection goes, it’s a delicate mix of popular songs and experimental tracks.” Woooooo used his platform to help artists like @Paper_Diamond and @Lazerdisk debut new cuts to the public. “I give them a spot on the DJ booth and they blow people away. Both groups have literally walked away with hundreds if not thousands of new fans because of the viral nature of TT.”
There are a couple simple rules for success on TT, says Woooooo:
- Sticking to the genre is key
- But the crowd is very fickle
- They want new and different, but not TOO different
- Mood in the room can shift quickly
- So don’t “set and forget” your DJ queue
- People want to be in the most packed room
- So try and be famous, like DJ Woooooo
“If you’re just yanking songs from Hype Machine without figuring out how they fit the vibe, you’ll get called out. Just because some website says they like a song doesn’t mean the Turntable crowd will.”
In real life Woooooo is a start-up hustler, working on music apps, although nothing that competes directly with Turntable.fm. Playing with the service has taught him a lot about what brings new users in and keeps them coming back. “They’ve put out a great beta product and they continue to make priority fixes. I really couldn’t ask for much more at this point other than a more badass avatar for being the #1 DJ, and a room big enough to hold everybody that wants to come in.”
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