The New York start-up whose error pages are strictly LOLcats has decided to inject a little humor into the usually-annoying process of Deciding What Things You Want To Be Emailed About. Contrast Turntable.fm’s offer to “send me emails at random times with a different subsection of the digits of pi” with Facebook’s email notifications page, a monstrous 70-plus stack of boxes indicating different social actions you might need to know about. “THIS is exactly the mental attitude I want to see in a startup’s development team.  These folks will go far, both in this project and in future efforts,” writes one Turntable fan.

Adrianne Jeffries is the editor of Betabeat. Follow Adrianne on Twitter or via RSS. ajeffries@observer.com