Discount Daze

Gilt Groupe’s Strategy for Selling Coupons? A Summer House In East Hampton!

hamptons Gilt Groupes Strategy for Selling Coupons? A Summer House In East Hampton!Just because Gilt Groupe decided to wade into the pedestrian business of local deals doesn’t mean it’s going down-market. Groupon can have its two-for-one bikini waxes and discount chiropractors. Gilt City will take the East Hamptons, thank you very much. Today Gilt City, which uses the company’s flash-sale model for local, luxury deals in cities like New York, L.A., and Tokyo, announced the Gilt City Hamptons House. From August 12th through Labor Day, the “exclusive summer oasis” will be offering “private” (to anyone willing to pay) events like dinner parties with celebrity chefs and film screenings.

Tickets for the 6,000-sq. ft. estate, complete with 45-foot pool, gym, and spa, are already on sale, including a pool party catered by Nobu, a fashion event with men’s designer Bonobos and yoga lessons with Russel Simmons. A portion of sales will go to the East Hampton Food Pantry. In a press release, Nathan Richardson, president of Gilt City, described it as taking the “the popular pop-up concept to a new level of luxury.”

The exact location of the scenic manse isn’t given until after you’ve made a purchase, but good luck keeping out the hoi polloi once it’s released. For Gilt Groupe’s sake, we hope this goes off better than that time it tried to sell Volkswagen Jettas online.

Follow Nitasha Tiku on Twitter or via RSS. ntiku@observer.com