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	<title>Betabeat &#187; Foursquare, Meet Groupon Now</title>
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		<title>Betabeat &#187; Foursquare, Meet Groupon Now</title>
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		<title>Foursquare, Meet Groupon Now</title>

		<comments>http://betabeat.com/2011/07/foursquare-meet-groupon-now/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 12:46:00 -0400</pubDate>
					<link>http://betabeat.com/2011/07/foursquare-meet-groupon-now/</link>
			<dc:creator>Adrianne Jeffries</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=13234</guid>
		<description><![CDATA[<p><div id="attachment_13237" class="wp-caption alignleft" style="width: 301px"><img class="size-full wp-image-13237" title="andrew mason dennis crowley" src="http://nyobetabeat.files.wordpress.com/2011/07/andrew-mason-dennis-crowley.jpg" alt="" width="291" height="273" /><p class="wp-caption-text">Groupon&#039;s Andrew Mason and Foursquare&#039;s Dennis Crowley at the Digital Life Design Conference. (flickr.com/photos/redpilotmedia)</p></div></p>
<p>A day after local mini-start-up <a href="http://dealburner.com/">Dealburner.com</a> launched to <a href="http://www.betabeat.com/2011/07/28/when-all-else-fails-make-a-sweet-foursquare-hack-freespeech-superpivots-from-group-texting-to-instant-deals/">alert users to flash discounts when they check in</a> to a venue via SMS, it turns out Foursquare is rolling out its own instant deals with Groupon, starting in Chicago.</p>
<p><a href="http://Foursquare.com">Foursquare</a> announced it would be <a href="http://mashable.com/2011/06/01/groupon-livingsocial-new-york/">syndicating deals</a> from Living Social, Gilt City, AT&amp;T Interactive, BuyWithMe and Zozi, surfacing them to users in the "explore" tab alongside merchant offers about two months ago--a hot source of revenue for the location-based start-up, which is still giving venue owners free advertising by letting them offer deals at no fee. It's a great deal for Foursquare, which gets a piece of the daily deal pie, and a good deal for advertisers, who are essentially paying for search ads as consumers using the "explore" feature are looking to make a decision about where to go. But Groupon was noticeably missing from the line-up.<!--more--></p>
<p>Sounds like that was because Groupon's deals, which include real-time discounts as well as discounts redeemable in the future, were a bit more complicated to integrate.</p>
<p>So what does this mean for Dealburner? Founder Jason Fertel never got his meeting with Foursquare yesterday, although he and WeWork Labs co-founder Matt Shampine had an informal dialogue about technical questions. He says this feature from Foursquare is not a threat because Dealburner is aggregating from all deal providers, including the <a href="http://citypockets.com">daily deal second market where users resell unused vouchers</a>, and works with Foursquare as well as Facebook Places. And Foursquare is still yet to offer alerts to users when they check in somewhere that has a flash deal on--its partners are more worried about getting people into a venue than sucking up to the customers who are already there. Plus, Dealburner got mega-sign-ups yesterday, he said, and a pick-up from Chris Thompson at <a href="http://aboutfoursquare.com/dealburner-alerts-you-when-a-daily-deal-is-available-where-youve-checked-in/">aboutFoursquare</a>.</p>
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		<content:encoded><![CDATA[<p><div id="attachment_13237" class="wp-caption alignleft" style="width: 301px"><img class="size-full wp-image-13237" title="andrew mason dennis crowley" src="http://nyobetabeat.files.wordpress.com/2011/07/andrew-mason-dennis-crowley.jpg" alt="" width="291" height="273" /><p class="wp-caption-text">Groupon&#039;s Andrew Mason and Foursquare&#039;s Dennis Crowley at the Digital Life Design Conference. (flickr.com/photos/redpilotmedia)</p></div></p>
<p>A day after local mini-start-up <a href="http://dealburner.com/">Dealburner.com</a> launched to <a href="http://www.betabeat.com/2011/07/28/when-all-else-fails-make-a-sweet-foursquare-hack-freespeech-superpivots-from-group-texting-to-instant-deals/">alert users to flash discounts when they check in</a> to a venue via SMS, it turns out Foursquare is rolling out its own instant deals with Groupon, starting in Chicago.</p>
<p><a href="http://Foursquare.com">Foursquare</a> announced it would be <a href="http://mashable.com/2011/06/01/groupon-livingsocial-new-york/">syndicating deals</a> from Living Social, Gilt City, AT&amp;T Interactive, BuyWithMe and Zozi, surfacing them to users in the "explore" tab alongside merchant offers about two months ago--a hot source of revenue for the location-based start-up, which is still giving venue owners free advertising by letting them offer deals at no fee. It's a great deal for Foursquare, which gets a piece of the daily deal pie, and a good deal for advertisers, who are essentially paying for search ads as consumers using the "explore" feature are looking to make a decision about where to go. But Groupon was noticeably missing from the line-up.<!--more--></p>
<p>Sounds like that was because Groupon's deals, which include real-time discounts as well as discounts redeemable in the future, were a bit more complicated to integrate.</p>
<p>So what does this mean for Dealburner? Founder Jason Fertel never got his meeting with Foursquare yesterday, although he and WeWork Labs co-founder Matt Shampine had an informal dialogue about technical questions. He says this feature from Foursquare is not a threat because Dealburner is aggregating from all deal providers, including the <a href="http://citypockets.com">daily deal second market where users resell unused vouchers</a>, and works with Foursquare as well as Facebook Places. And Foursquare is still yet to offer alerts to users when they check in somewhere that has a flash deal on--its partners are more worried about getting people into a venue than sucking up to the customers who are already there. Plus, Dealburner got mega-sign-ups yesterday, he said, and a pick-up from Chris Thompson at <a href="http://aboutfoursquare.com/dealburner-alerts-you-when-a-daily-deal-is-available-where-youve-checked-in/">aboutFoursquare</a>.</p>
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