Location Based

Untappd Flips Script, Makes Acquisition Before Raising Funds

untappd1 Untappd Flips Script, Makes Acquisition Before Raising Funds

Untappd lets users check in to what they’re drinking, earn badges, see what previous stool sitters have swilled and where they can find rare craft beers nearby. The app just crossed the one million check-in mark and decided to celebrate by acquiring fellow beer check-in service Redpint.

“We’re a self-funded project for now,” explained co-founder Greg Avola, who is based in New York and works full time at Morgan Stanley. “Maybe it’s doing things backwards, but we thought the purchase of Redpint would make us look more professional to investors.”

The app was born in the summer of 2010, when Tim Mather and Mr. Avola noticed more and more of their friends using location based apps to check in at bars and restaurants. The pair of craft brew enthusiasts had worked together on some freelance programming projects, and decided to integrate their favorite pastime with this burgeoning mobile experience.

The young company offers its service as a mobile website, so there are no plans to monetize through app stores or in app purchases. Instead, Mr. Avola says they will focus on partnerships with breweries who want to find novel ways of engaging with their customers.

“Right now the brewery industry is kind of anti-social media. But we’ve had success working with Dogfish Head and hopefully, as our service grows, that attitude will change.”

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Comments

  1. Ben Kessler says:

    Untappd is hands down one of my favorite apps, but would really like to see them go native on iOS and Android to make a speedier user experience. I often don’t check-in because the mobile site (which is beautiful and has great functionality) is rather slow.