We had speculated that the URL shopping spree meant Conde Nast had some crazy big ambitions for Reddit verticals; sadly, it's not so. There are no plans for Planet Reddit.

We got the real explanation for Conde Nast's 285-domain land grab from Reddit general manager Erik Martin: "Just prudence. Much easier to protect them this way, instead of getting them back when spammers set up some site," he said in an email. "Well, except for reddithockey.com...that's going to be HUGE!!!"