Conspicuous Consumption

Perfect Hipster Techie Marriage: Ace Hotel and Google

ace chromebook Perfect Hipster Techie Marriage: Ace Hotel and Google

The Ace Hotel NYC is now equipping its rooms and lobby with sexy black matte Google Chromebooks swathed in an Etsy-esque buttoned slipcover and a pre-loaded virtual concierge app, the Ace Hotel New York’s Field Guide. They’re calling them Ace Chromebooks. Wee! Is the Chromebook the new iPad?

Not exactly–the Ace is going for more of a “nerd cool” kinda vibe. “For guests, we’re laying out an extra gift: an Ace x Google designed notebook–with real paper–wearing a John Milton quote from 1634,” the press release says. Chromebook + Ace Hotel + effete literary reference? You just can’t get this kind of cred from the Empire or Airbnb.

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  1. ince launching in January, HotelTonight’s app has been downloaded more