Wiley Cerilli in native garb.

The corporate world can keep "business casual." But SinglePlatform's Wiley Cerilli has another way to describe the start-up uniform. "I’m trying hard to coin the style 'business shabby'" Mr. Cerilli told The Next Web." How's the coinage catching on? "It’s not working, but I’m trying."

Mr. Cerilli spent 10 years running sales at SeamlessWeb, the local online delivery hub/vacuum suction on Betabeat's wallet, before launching SinglePlatform last January. His new service, which is hiring, lets restaurants upload info like menus, photos, and specials and then updates that on SinglePlatform's hundreds of publishing partners like hotel and city guides and app developers.

So what constitutes "business shabby"?

It’s the combo of jeans, flips flops, t-shirts/dress shirts, and sweatshirts on top during the winter. I rock flip flops for 9 out of 12 months a year. I feel my best in jeans, flips flops and a dress shirt, but there is nothing better than switching gears to a nice suit.

I have a host of college t-shirts, probably around 20 and growing from Marquette to Texas. I dropped out of NYU when I was 19 to join my first startup and never went back, so I feel like I can wear any college t-shirt.

Yeah, we think we've seen the type around town.