Remain calm, nothing to fear

When Apple announced at their recent WWDC that they would be building an Instapaper like feature right into iOS 5, founder Marco Arment went on something of an emotional roller coaster.

But in a wide-ranging interview with Mac Observer today, Mr. Arment says reports of his death are greatly exaggerated. "Apple’s Reading List leaves a lot of holes. It’s very, very basic. And I strongly predict to anybody who’s trying to predict my death to try it first."

His positive spin on the situation? "A lot of people don’t even know that there’s a problem to be solved. And so once Apple shows them that a read-later type of workflow is convenient for them, and might help them, and make them more attentive readers, once Apple shows them that they need this, if they look at all for alternatives, they’re gonna find me."

Plus Mr. Arment, who built the product on his own, doesn't lose out on future earning if customers leave him for Apple. "If they bought the app and move over, I’ve still got my $3.50."