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	<title>Betabeat &#187; Justin Kan Says Airbnb Came This Close to Start-Up Suicide</title>
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		<title>Betabeat &#187; Justin Kan Says Airbnb Came This Close to Start-Up Suicide</title>
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		<title>Justin Kan Says Airbnb Came This Close to Start-Up Suicide</title>

		<comments>http://betabeat.com/2011/06/justin-kan-says-airbnb-came-this-close-to-start-up-suicide/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 08:22:58 -0400</pubDate>
					<link>http://betabeat.com/2011/06/justin-kan-says-airbnb-came-this-close-to-start-up-suicide/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=10661</guid>
		<description><![CDATA[<p><img class="alignleft size-medium wp-image-10663" style="margin: 5px 10px;" title="airbnb-manh" src="http://nyobetabeat.files.wordpress.com/2011/06/airbnb-manh.jpg?w=300&h=189" alt="" width="300" height="189" />In a rallying cry for perseverance in the face of the flight instinct—you know, the one that kicks in when revenue in scant, buzz is flat, your product has no traction, and your team can't agree on anything—Justin.tv's Justin Kan has an impassioned post on TechCrunch <a href="http://techcrunch.com/2011/06/27/startups-don’t-die-they-commit-suicide/">against "start-up suicide."</a> Mr. Kan defines it as "a phenomenon in which a start-up’s founders and its management kill the company while it’s still very much breathing," placing the fault of a start-up's demise on the founder's lack of persistence more so than a failing product.</p>
<p>According to Mr. Kan, it almost happened to Airbnb.</p>
<p><!--more--></p>
<p>Mr. Kan and his co-founder Michael Seibel first met Airbnb founders Brian Chesky and Joe Gebbia after SXSW in 2008. Back then, the online market for renting out your home was touting the sketchier concept of <a href="http://www.avc.com/a_vc/2011/03/airbnb.html">an air mattress on a stranger's floor</a> and had already tried launching at another conference on design in San Francisco. Writes Mr. Kan:</p>
<blockquote><p>These were guys with very little knowledge of the tech industry, two  designers who had a programmer working with them part time. Michael was  advising them, and every couple of weeks they would come by the office  to talk with him (while the rest of us alternated between watching  casually, mildly annoyed that Mike wasn’t working, and actually trying  to provide helpful advice). The one thing I remember vividly was the  time when they first demoed their payment flow to us. It was built on  top of Amazon payments, and was quite frankly atrocious and we told them  as much (I think it required multiple redundant fields).</p>
<p>That summer, they launched a third time for the Democratic National  Convention and achieved some traffic, which promptly went away soon  after the conference was over. By fall, almost anyone could have  justified throwing in the towel. They had tried to make the product work  multiple times, had accumulated tens of thousands in personal credit  card debt, and were <a href="http://techcrunch.com/2008/10/09/whats-for-breakfast-at-your-house-obama-os-or-capn-mccains/">literally printing cereal boxes</a> to try to make money. Even their lead (and only) engineer had moved  back to Boston. As a casual observer from the outside, they appeared  isolated and discouraged.</p>
<p>But they didn’t give up. They kept at it. At the end of the year,  they were accepted into YC, and immediately started trying to generate  revenue and hit profitability. Two years later, Airbnb has a great  product, a huge userbase, great revenue and is the the toast of the town  in Silicon Valley. They are even a contender for the most valuable YC  company created to date.</p></blockquote>
<p>Mr. Kan's post is clearly intended to be inspirational, rather than strategic. But aside from its last line, "I can’t promise you will succeed if you stick with your start-up. What I <em>can</em> promise is that if you give up, you won’t possibly succeed," it doesn't address the nagging realization that sticking with a concept doesn't necessarily mean your start-up will provide value, particularly if your concept doesn't suddenly open up "<a href="http://www.avc.com/a_vc/2011/03/airbnb.html">the eBay of spaces</a>." In some cases maybe that flight instinct is trying to tell you something.</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-10663" style="margin: 5px 10px;" title="airbnb-manh" src="http://nyobetabeat.files.wordpress.com/2011/06/airbnb-manh.jpg?w=300&h=189" alt="" width="300" height="189" />In a rallying cry for perseverance in the face of the flight instinct—you know, the one that kicks in when revenue in scant, buzz is flat, your product has no traction, and your team can't agree on anything—Justin.tv's Justin Kan has an impassioned post on TechCrunch <a href="http://techcrunch.com/2011/06/27/startups-don’t-die-they-commit-suicide/">against "start-up suicide."</a> Mr. Kan defines it as "a phenomenon in which a start-up’s founders and its management kill the company while it’s still very much breathing," placing the fault of a start-up's demise on the founder's lack of persistence more so than a failing product.</p>
<p>According to Mr. Kan, it almost happened to Airbnb.</p>
<p><!--more--></p>
<p>Mr. Kan and his co-founder Michael Seibel first met Airbnb founders Brian Chesky and Joe Gebbia after SXSW in 2008. Back then, the online market for renting out your home was touting the sketchier concept of <a href="http://www.avc.com/a_vc/2011/03/airbnb.html">an air mattress on a stranger's floor</a> and had already tried launching at another conference on design in San Francisco. Writes Mr. Kan:</p>
<blockquote><p>These were guys with very little knowledge of the tech industry, two  designers who had a programmer working with them part time. Michael was  advising them, and every couple of weeks they would come by the office  to talk with him (while the rest of us alternated between watching  casually, mildly annoyed that Mike wasn’t working, and actually trying  to provide helpful advice). The one thing I remember vividly was the  time when they first demoed their payment flow to us. It was built on  top of Amazon payments, and was quite frankly atrocious and we told them  as much (I think it required multiple redundant fields).</p>
<p>That summer, they launched a third time for the Democratic National  Convention and achieved some traffic, which promptly went away soon  after the conference was over. By fall, almost anyone could have  justified throwing in the towel. They had tried to make the product work  multiple times, had accumulated tens of thousands in personal credit  card debt, and were <a href="http://techcrunch.com/2008/10/09/whats-for-breakfast-at-your-house-obama-os-or-capn-mccains/">literally printing cereal boxes</a> to try to make money. Even their lead (and only) engineer had moved  back to Boston. As a casual observer from the outside, they appeared  isolated and discouraged.</p>
<p>But they didn’t give up. They kept at it. At the end of the year,  they were accepted into YC, and immediately started trying to generate  revenue and hit profitability. Two years later, Airbnb has a great  product, a huge userbase, great revenue and is the the toast of the town  in Silicon Valley. They are even a contender for the most valuable YC  company created to date.</p></blockquote>
<p>Mr. Kan's post is clearly intended to be inspirational, rather than strategic. But aside from its last line, "I can’t promise you will succeed if you stick with your start-up. What I <em>can</em> promise is that if you give up, you won’t possibly succeed," it doesn't address the nagging realization that sticking with a concept doesn't necessarily mean your start-up will provide value, particularly if your concept doesn't suddenly open up "<a href="http://www.avc.com/a_vc/2011/03/airbnb.html">the eBay of spaces</a>." In some cases maybe that flight instinct is trying to tell you something.</p>
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