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	<title>Betabeat &#187; Cheryl Yeoh</title>
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		<title>Betabeat &#187; Cheryl Yeoh</title>
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		<title>Cheryl Yeoh</title>

		<comments>http://betabeat.com/2011/06/doing-it-25-women-driving-new-yorks-tech-scene/cheryl-yeoh/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 11:41:59 -0400</pubDate>
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		<description><![CDATA[<p>Cheryl Yeoh was a senior associate at the Big Four accounting firm KPMG when she got the start-up bug--bad. She started thinking of ideas for food, travel and fashion until she hit on the idea for CityPockets, an organizer and marketplace for daily deal coupons. She pitched the idea to a technical co-founder who went home and started wireframing; shortly thereafter she quit her job, sublet her apartment and moved into a friend’s living room. <br></p>
<p>CityPockets isn’t her first company; when she was eight years old and living in Malaysia, she sold about 100 sets of a children’s game called 5 Stones until her teacher shut her down. Her second venture was a company called APEX that she incorporated when she was 16, which made and sold do-it-yourself science kits, customized canvas bags, and “created a popular secret gift messaging system that eventually went viral across schools,” she told We Are NY Tech. "We made our investors a 13x return, which I hope to somehow replicate with my adult ventures," she said.<br></p>
<p>CityPockets just raised a seed round of funding from angel investors, moved into a new office, and is hiring. When asked what she would do if CityPockets fails, she said: "Failure is not an option so I'm not even thinking about a back-up plan right now."<br></p>
<p>But will you ever start another company, Betabeat asked?<br></p>
<p>"Yes, there's no question about it. I've always started something in every phase of my life so this isn't the first and won't be the last," she said.</p>
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		<content:encoded><![CDATA[<p>Cheryl Yeoh was a senior associate at the Big Four accounting firm KPMG when she got the start-up bug--bad. She started thinking of ideas for food, travel and fashion until she hit on the idea for CityPockets, an organizer and marketplace for daily deal coupons. She pitched the idea to a technical co-founder who went home and started wireframing; shortly thereafter she quit her job, sublet her apartment and moved into a friend’s living room. <br></p>
<p>CityPockets isn’t her first company; when she was eight years old and living in Malaysia, she sold about 100 sets of a children’s game called 5 Stones until her teacher shut her down. Her second venture was a company called APEX that she incorporated when she was 16, which made and sold do-it-yourself science kits, customized canvas bags, and “created a popular secret gift messaging system that eventually went viral across schools,” she told We Are NY Tech. "We made our investors a 13x return, which I hope to somehow replicate with my adult ventures," she said.<br></p>
<p>CityPockets just raised a seed round of funding from angel investors, moved into a new office, and is hiring. When asked what she would do if CityPockets fails, she said: "Failure is not an option so I'm not even thinking about a back-up plan right now."<br></p>
<p>But will you ever start another company, Betabeat asked?<br></p>
<p>"Yes, there's no question about it. I've always started something in every phase of my life so this isn't the first and won't be the last," she said.</p>
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