But starting this week thoughtful features on everything from Angry Birds to Sword and Sorcery will be appearing on Pitchfork through a new partnership with Kill Screen magazine.

"It really felt like they were approaching games in a way similar to the way pitchfork approaches music," says Christopher Kaskie, President of Pitchfork Media. "It became sort of a kindred spirits scenario."

Kill Screen founders Jamin Warren and Chris Dahlen had both contributed to Pitchfork over the years, and kept in touch with Kaskie as they launched the brand and began to build it out. " I would say that writing about games and writing about music is very similar," says Warren. "Both are deeply personal experiences that can be challenging subjects to dissect."

What drove Pitchfork early on, was that it was the quickest and most stylish publisher of reviews for new music. Kill Screen is taking the opposite approach, since the web is already littered with places to read video games reviews. "What they have found is uncovered ground for longer more thoughtful features." says Askie. "Situations like this are pretty unique. It's not every day people that are in your extended family, so to speak, create something as meaningful and important as this. If not for Kill Screen we wouldn't be talking about gaming content on Pitchfork."