Local daily deal site BuyWithMe will now offer discounts in Chicago, home to the industries biggest player, Groupon.
With the addition of DealADayOnline (DADO), BuyWithMe will now offer deals in thirteen US cities.
The company has raised a healthy $21.5 million, but other players are scaling much quicker, with Groupon raising nearly a billion dollars.
In the short term it seems like almost any site offering daily deals can find some traction. But in this very crowded space, it would make more sense to focus on a niche where massive players like Groupon and LivingSocial aren’t too heavily invested.