Personnel Matters

Betaworks Boss John Borthwick Bequeaths Bitly Baton

tiny peter stern Betaworks Boss John Borthwick Bequeaths Bitly Baton“Bitly was started @betaworks almost three years ago, and in that time it has grown from a project into a business. The site is a big site, the A.P.I. is one of the largest on the web, there are thousands of white label partners using bitly, billions of links created, and billions of clicks on those links every month,” Betaworks CEO John Borthwick wrote today on the Bitly blog. “We are announcing Peter Stern’s arrival as CEO. As bitly is entering a new stage in its development I could not be more excited to pass the baton to Peter.”

The little company seems to be ramping up–about two months ago Bitly announced it had hired Matthew Rothenberg of Flickr as VP of Product.

“Bit.ly Hir.es Peter Stern as C.EO http://j.mp/lSM8oq <~ Word is he J.mp’ed at the gig,” Andrew Nystrom joked on Twitter.

Follow Adrianne Jeffries on Twitter or via RSS. ajeffries@observer.com