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	<title>Betabeat &#187; Yipit Now Does Deals For Work and For Play</title>
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		<title>Betabeat &#187; Yipit Now Does Deals For Work and For Play</title>
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		<title>Yipit Now Does Deals For Work and For Play</title>

		<comments>http://betabeat.com/2011/04/yipit-goes-hyperlocal-with-deals-for-work-and-home/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 16:11:21 -0400</pubDate>
					<link>http://betabeat.com/2011/04/yipit-goes-hyperlocal-with-deals-for-work-and-home/</link>
			<dc:creator>Ben Popper</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=6093</guid>
		<description><![CDATA[<p><img class="alignleft size-medium wp-image-6094" style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px;" title="yipit" src="http://nyobetabeat.files.wordpress.com/2011/04/yipit.jpg?w=300&h=225" alt="" width="300" height="225" />Betabeat posted this morning on what companies like <a href="http://www.betabeat.com/2011/04/25/what-if-google-searched-for-you/">Apple and Google might be doing with the location data they collect</a>.</p>
<p>This afternoon <a href="http://blog.yipit.com/2011/04/25/introducing-hyperlocal-daily-deals/">Yipit announced it was giving users the option to receive "hyper-local" deals </a>aimed at both their home and work addresses.<!--more--></p>
<p>Yipit can do this kind of targeted offering because it aggregates from 485 different deal services, meaning it routinely has more than 100 offers per day in New York.</p>
<p>A source Betabeat spoke with today speculated that the explosive growth in the daily deal space was part of the motivation for Foursquare's new funding round.</p>
<p>At roughly 60 employees, Facebook is way out out-gunned when it comes to sales staff sourcing local deals. Luckily they have eight million users as an incentive for merchants.</p>
<p>Yipit, on the other hand, is in a great position. As the number of deals increases their ability to funnel and curate them becomes more valuable.</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-6094" style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px;" title="yipit" src="http://nyobetabeat.files.wordpress.com/2011/04/yipit.jpg?w=300&h=225" alt="" width="300" height="225" />Betabeat posted this morning on what companies like <a href="http://www.betabeat.com/2011/04/25/what-if-google-searched-for-you/">Apple and Google might be doing with the location data they collect</a>.</p>
<p>This afternoon <a href="http://blog.yipit.com/2011/04/25/introducing-hyperlocal-daily-deals/">Yipit announced it was giving users the option to receive "hyper-local" deals </a>aimed at both their home and work addresses.<!--more--></p>
<p>Yipit can do this kind of targeted offering because it aggregates from 485 different deal services, meaning it routinely has more than 100 offers per day in New York.</p>
<p>A source Betabeat spoke with today speculated that the explosive growth in the daily deal space was part of the motivation for Foursquare's new funding round.</p>
<p>At roughly 60 employees, Facebook is way out out-gunned when it comes to sales staff sourcing local deals. Luckily they have eight million users as an incentive for merchants.</p>
<p>Yipit, on the other hand, is in a great position. As the number of deals increases their ability to funnel and curate them becomes more valuable.</p>
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