RUMORS OF THE DIRECTORY'S DEATH HAVE BEEN GREATLY EXAGGERATED. That $5 paid directory Tumblr rolled out and then abruptly pulled? They're revamping it. The directory sold out too quickly, for one thing, said CEO David Karp, so the next iteration will have a bidding component and more niche categories. "It was incredibly rudimentary the first time around," he said. He predicts the new directory will be out within a month. [Tumbeast joke here.]

SOME CEOS IN NEW YORK DID THESE THINGS WRONG ACCORDING TO THIS ANONYMOUS SURVEY. Recognize anyone?

TRUE LOVE: We're getting another dating site! Miral Sattar is seeking a developer with dating site experience.

RECRUITING: An amusing review of the 2nd Annual NYC Startup Job Fair comes to us from the New York Tech Meetup email list: "So they started off not very organized, by the time I got there they had devised some kind of system for letting people on in groups, kind of like an amusement park ride, but I heard that in the beginning it was just a madhouse free for all and they were just letting people up.  Oh, and, it was in a HALLWAY of AOL. A hallway," attendee Amanda Prinzo wrote. Also, all the start-ups were really only looking for engineers, she complained, even during the hours of the fair that were designated for non-engineer recruiting!