Animated GIFs have become the lowest form of internet currency, a viral tidbit easy to trade an consume but unlikely to be of much substance.

New York photographer Jamie Beck is doing something a little more interesting with the form. From The Atlantic:

[Beck] created these highbrow GIFs of Canadian supermodel Coco Rocha and featured them on her "From Me To You" Tumblr. She calls them "cinemagraphs," which are "more than a photo, but not quite a video."