Business Models

Conde Nast in no Rush to Release New Magazine Apps

Here’s an interesting tidbit from Ad Age. Unless something changes and Conde Nast sees a real business developing, they are slowing their efforts to get all their glossy titles ported over to tablets through an app.

“It’s a shift,” one Conde publisher told reporter Nat Ives. “The official stance was we’re going to get all our magazines on the iPad because this is going to be such an important stream. The new change is maybe we can slow it down. They’re not all doing all that well, so why rush to get them all on there?”

via Ad Age

 

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