Tumblr

Blatant Chinese Tumblr Clone Moves into Chinese Incubator

Tumblr is blocked by China’s Great Firewall, leaving room for founder Jack Xu, “considered a prodigy of social,” to launch the copycat DianDian (点点), which translates to “bit-by-bit.” Today the Chinese tech blog TechRice reports DianDian and Quora copycat Zhihu (知乎) have both recently moved into InnovationWorks, a start-up incubator founded by Kaifu Lee, the former president of Google China. “InnovationWorks is apparently incubating (hosting and mentoring) as well as investing in these firms, though terms have not yet been released,” TechRice writes. So how close is the clone?

Here’s what DianDian looked like as of February:

diandian Blatant Chinese Tumblr Clone Moves into Chinese Incubator

Compared to real Tumblr from the same period:

tumblr Blatant Chinese Tumblr Clone Moves into Chinese Incubator

Looks like a total ripoff. But it’s common for Chinese start-ups to start by copying existing services feature for feature before refining, localizing and innovating on the project, TechRice says.

Follow Adrianne Jeffries on Twitter or via RSS. ajeffries@observer.com