Sheep On Leashes

Zynga Tries Guerilla Marketing in New York, Again

From the company that plastered stickers all over the Lower East Side to promote Mafia Wars comes a sheep parade to promote the launch of a Farmville permutation called English Countryside.

“Launched last week, FarmVille English Countryside gives players the opportunity to farm at a second location in the English Countryside, complete with new adventures, crops and animals,” a press release said. “Live sheep paraded around New York City streets and visited London landmarks, bringing FarmVille–played by over 200 million people since its launch–to life.” At least they’re obeying traffic laws.

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