Twilio developer evangelist John Britton always wears a red track jacket (the company’s color) and these Twilio logo-emblazoned Converses when he goes to events. The outfit makes him easy to spot. “Nobody wears red at hackathons,” he said.

Start-Up Fashion highlights the style choices of techies in the start-up scene.

Adrianne Jeffries is the editor of Betabeat. Follow Adrianne on Twitter or via RSS. ajeffries@observer.com