Hatchable: The IAC building in Chelsea.

Mobile start-ups have another choice when it comes to finding a launching pad here in Silicon Alley: Hatch Labs, the just-announced-but-already-operating mobile-centric incubator from New York’s own lovable confused tech and content powerhouse IAC. 

Mobile has been a big grower for IAC, which has struggled in recent years to find the sweet spot in tech. Dinesh Moorjani, former SVP of IAC Mobile, will head up an in-house incubator in partnership with mobile strategy and product development shop Xtreme Labs, based in Toronto. Entrepreneurs will get terms similar to TechStars or Y Combinator, Mr. Moorjani told TechCrunch, in exchange for Xtreme mentorship and “funding, marketing and delivery” through IAC’s channels.

Adrianne Jeffries is the editor of Betabeat. Follow Adrianne on Twitter or via RSS. ajeffries@observer.com