SeatGeek is based out of General Assembly, the new startup space in Flatiron that Fashism, another Kutcher investment, calls home. Ashton dropped by the space in January to meet with some of the companies he's been in talks with, and was impressed with SeatGeek's UI.

Seatgeek also announced a partnership today with one of the web's biggest sporting sites, Bleacher Report,  where their tech will power scores and schedule pages for both pro and college sports. Links from there will direct users to SeatGeek, where they can buy tickets.

Kutcher is a powerful investor in part because of his social media clout. Mentions through Kutcher's Twitter are a great way for young companies to attract new, more mainstream users.

SeatGeek's Ben Kessler says the investment will be used to grow the team; data nerds, start sending those resumes.

bpopper [at] observer.com | @benpopper