Beloved mememaker Reddit.com had a good year, despite tensions with its owner, Conde Nast.
Reddit has perfected a model for sharing entertaining news, pictures and video. The site had been growing steadily, but a botched redesign at its main competitor, Digg, drove a huge bump in traffic to Reddit in August.
Digg launched a redesign because some users and publishers had figured out how to game the system, and colluded to get their own items to the top of the site.
The new Digg was designed to aggregate content based on social connections instead of the entire Digg community. But it was executed poorly, and users who tried the new version found the content sparse and boring. One of the effects of the redesign was to give more weight to mainstream publishers, which irritated Digg users who felt they were missing out on important YouTube videos, blog posts and animated GIFs.
By contrast, Reddit is known for its tight community of highly active users, who exchanged 13,000 Secret Santa gifts this year.
Digg’s traffic fell 33 percent over the year, according to Compete.com. Reddit’s was up by almost 50 percent.
The amount of time spent on the site, which is inversely proportional to the productivity of the American workforce, went up from 12 minutes and 41 seconds to 15 minutes and 21 seconds, Reddit reported in a blog post. Pageviews were also up from 250 million in January 2010 to 829 million in December 2010.
The site also helped raise $601,269 from users for DonorsChoose, an education charity, and $185,356.70 for Haitian earthquake relief.
Reddit has about 10 employees, according to VentureBeat, in cities across the country including New York.