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	<title>Betabeat &#187; Citi Opens Space Bank in Union Square</title>
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		<title>Betabeat &#187; Citi Opens Space Bank in Union Square</title>
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		<title>Citi Opens Space Bank in Union Square</title>

		<comments>http://betabeat.com/2010/12/citi-opens-space-bank-in-union-square/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 17:54:28 -0400</pubDate>
					<link>http://betabeat.com/2010/12/citi-opens-space-bank-in-union-square/</link>
			<dc:creator>Adrianne Jeffries</dc:creator>
				
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<p><a rel="attachment wp-att-1216" href="http://www.betabeat.com/2010/12/16/citi-opens-space-bank-in-union-square/minority-report/"><img class="alignleft size-medium wp-image-1216" style="margin: 5px 10px;" title="minority-report" src="http://nyobetabeat.files.wordpress.com/2011/03/minority-report.jpg?w=300&h=201" alt="" width="300" height="201" /></a>Citibank is taking the free lollipops to the next level.</p>
<p>Citibank opened The Bank of the Future in Union Square today, a  flagship branch featuring technology from Singapore and Hong Kong that  makes simple financial transactinos look  like something out of <em>Minority Report.</em></p>
<p>Customers can browse banking products at one of six touchscreen "sales walls" or watch TV on one of the "media walls," <a href="http://mashable.com/2010/12/16/citibank-launches-bank-of-the-future-in-new-york/">Mashable reports</a>.</p>
<p>And whenever a certain amount of people check in to the branch on  Foursquare, a video panel shows which users are inside the branch.</p>
<blockquote><p>"We want this branch to be more than just a bank," Brad  Dinsmore, Citigroup's head of retail banking in North America, said in a  speech at the opening ceremony. "We want this branch to be a place  where customers view it as a hub, a center of the community, if you  will. A place where they feel warm and welcome, that they can come in  and experience our free Wi-Fi access."</p></blockquote>
<p>Sounds cozy—we're adding Citibank to the list of places to get free Wi-Fi.</p>
<p><strong>ajeffries [at] observer.com | @adrjeffries</strong></p>
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<p><a rel="attachment wp-att-1216" href="http://www.betabeat.com/2010/12/16/citi-opens-space-bank-in-union-square/minority-report/"><img class="alignleft size-medium wp-image-1216" style="margin: 5px 10px;" title="minority-report" src="http://nyobetabeat.files.wordpress.com/2011/03/minority-report.jpg?w=300&h=201" alt="" width="300" height="201" /></a>Citibank is taking the free lollipops to the next level.</p>
<p>Citibank opened The Bank of the Future in Union Square today, a  flagship branch featuring technology from Singapore and Hong Kong that  makes simple financial transactinos look  like something out of <em>Minority Report.</em></p>
<p>Customers can browse banking products at one of six touchscreen "sales walls" or watch TV on one of the "media walls," <a href="http://mashable.com/2010/12/16/citibank-launches-bank-of-the-future-in-new-york/">Mashable reports</a>.</p>
<p>And whenever a certain amount of people check in to the branch on  Foursquare, a video panel shows which users are inside the branch.</p>
<blockquote><p>"We want this branch to be more than just a bank," Brad  Dinsmore, Citigroup's head of retail banking in North America, said in a  speech at the opening ceremony. "We want this branch to be a place  where customers view it as a hub, a center of the community, if you  will. A place where they feel warm and welcome, that they can come in  and experience our free Wi-Fi access."</p></blockquote>
<p>Sounds cozy—we're adding Citibank to the list of places to get free Wi-Fi.</p>
<p><strong>ajeffries [at] observer.com | @adrjeffries</strong></p>
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